Radio Today 89.6 FM holds the distinction of being Bangladesh's first private FM radio station. The station commenced test transmissions on May 5, 2006, and officially launched its commercial operations on October 15, 2006. From the outset, it broadcast live 24/7 using a high-powered 10 kW FM transmitter, delivering coverage across a 70-kilometer radius from Dhaka and reaching an estimated population of 30 million.

Between 2007 and 2009, Radio Today expanded its footprint to nine key metropolitan areas across Bangladesh, reinforcing its status as a trailblazer in the nation's radio broadcasting landscape. The expanded network included Dhaka, Chattogram (formerly Chittagong), Cox's Bazar, Mymensingh, Khulna, Bogura (formerly Bogra), Sylhet, Kushtia, Barishal, and Cumilla (formerly Comilla).

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By 2019, Radio Today 89.6 FM had expanded its reach to approximately 120 million listeners through a network of 10 broadcasting stations nationwide. However, the onset of the COVID-19 pandemic — coupled with global lockdowns and the accelerating adoption of digital platforms and social media — contributed to a marked shift in listener behavior and a gradual decline in traditional radio audiences.

In response to evolving audience preferences and broader commercial dynamics, the company undertook a strategic consolidation of its operations. Today, Radio Today 89.6 FM continues to serve a robust audience of nearly 40 million listeners from its two primary broadcast hubs in Dhaka and Chattogram.